I created this catalog and mini "on the go" catalog for Quality Cabinets. This is an informational catalog for Quality Cabinets to show off the assortment of wood options, door styles and colors they offer to their customers. The main objective of this project was to communicate the vast variety of options you can get at a competitive, affordable price. The catalog provides a 6 step-by-step process to consider when choosing the perfect kitchen or bathroom cabinets for each individual customer. The design was to be clean and concise to display the vast number of door styles and options they offer. A key to the design of this catalog was to include pages of large beauty shoots that Quality Cabinets personal put together to show the best combinations of their products. There are captions to each image to tell the customer exactly what to pair together to get that exact look. And for the more adventurous consumer there are pages provided of advice to measure, draw out and custom build their own perfect kitchen or bathroom for every room in their home.
For me being a graphic designer means being able to create something that tells a story. Storytelling is what I love most about design and what drives me to create. In todays world we are constantly surrounded by images so when a company or product is able to tell their message and stand out as different purely through good branding, something beautiful is made, their brand story.