by in DESIGN, IDENTITY Tools used:: Illustrator


This is a logo rebrand I created for PepsiCo's Zero Zone - an Environmental, Health and Safety (EHS) initiative. The goal of Zero Zone is to provide PepsiCo employees with zero injuries, zero collisions, and zero regulatory impacts and over the last 5-years that the program has been in place it has build great awareness and continues to make striving achievements. With this program PepsiCo employees not only get a safe workplace, but leadership opportunities, career advancement, and are over all more productive within the 5 Zones of Zero Zone; leadership, planning, implementing, improving and supporting. To celebrate the programs success the team at PepsiCo wanted an updated logo and brand refresh to reflect these great achievements and that is what I took into consideration when creating the new look for the Zero Zone brand.


Identity is more then just logo design it is about showing a message through custom designs that are reinforced by colors, style, and uniformity. Designing a brand identity is a very rewarding process, it takes consistency to be able to design an identity that conveys what a company is trying to communicate to their customer base and show what brand business values are.