KRAFTMAID MOMENTUM BATH DESIGN GUIDE BOOK

by in BRAND STORYTELLING, DESIGN Tools used:: InDesign, Illustrator, Photoshop

KraftMaid_MomentumLogo_R_RGB

I created this bathroom design guide book for KraftMaid Momentum. This is an informational guide book with easy 6 step-by-step process for the customer to custom build their dream bathroom. From picking the perfect cabinets and vanity layout to selecting the finish color of the doors and perfect countertop granite to match, this guide book has it all. The key to designing this book was to let the customer know that KraftMaid Momentum and their associates at Lowe’s are there to help you across the finish line and in to the perfect bathroom. This was done by designing helpful icon calls out you can spot throughout the book with helpful hits, perfect pairs, and measurement pointers. Not only are the steps easy to follow but the book is also filled with beauty shots and in depth sample configurations of each cabinet they offer to show the customer all their options. This book also provides perforate punch-outs of the countertops and cabinets colors to scale for the costumer to take with them to match the rest of their bathroom accessories to their new KraftMaid Momentum bathroom. All these small details and much more made this guide book fly off the shelves.

STORYTELLING

For me being a graphic designer means being able to create something that tells a story. Storytelling is what I love most about design and what drives me to create. In todays world we are constantly surrounded by images so when a company or product is able to tell their message and stand out as different purely through good branding, something beautiful is made, their brand story.


IMG_0796

IMG_0797

IMG_0798

 

IMG_0800

 

IMG_0799

IMG_0804

 

IMG_0803

 

IMG_0801

IMG_0806

 

IMG_0807

 

IMG_0810

 

IMG_0809

RECENT WORKS